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COY. Describing the concept has always been difficult.

Proverbial gun to the head, COY was born from coffee shop discussions with friends and incorporating every spare day dream we’ve had. It’s aspirational in the sense of creating a lifestyle we’ve always desired.

With an ability to evolve, it’s whole heartedly selfish, but only in the idea of wanting everything that makes us happy.

“This, this culture of yours, it’s here.”

We want to be inspired by beautiful art, look fantastic, hang out with mates, and see the world. These are the interests of our generation, and we aim to showcase them.

If that doesn’t make sense, we don’t know how else to put it. This, it’s a culture of yours, and it’s here.