COY: Firstly, sure we’ve said this before, but you’re one of our fave models currently around (no bias), and just to get this conversation underway, how did you find yourself getting into the industry?

JORDAN: Thank you! I started modeling when I was seventeen. I lived in Wales at the time and worked with local clients and hair salons before gaining agency representation. In 2012, I relocated to London to pursue my career.


C: I think part of your allure (to us obviously) is that you have a very distinctive look, away from a typical mainstream, would you say that’s been a blessing or a curse in regards to gaining work?

J: I would say both. I do have very striking features that are of interest to clients, but one thing I don’t have is the height. I am nowhere near tall enough to walk in shows, which is something I would love to have done, however, I am a very popular hair model and those jobs pay really well. I also shoot many editorials and photographic assignments.


"My portfolio is a reflection of myself and my versatility"

C: On that, how hard was it in the beginning to get work, did you ever think about quitting?

J: For any new model, it’s difficult to kick start a career. When I moved to London, getting my foot in the door wasn’t easy. Again, height isn’t on my side, so I had to rely on working on big, and as many editorials as I could to gain any notice. Not once have I ever thought about quitting, I admit, there have been tough times and off days, but it has never left me questioning my future as a model.


C: Going along with why we respect what you do, your portfolio is wonderfully varied. Was that a conscious effort? Do you have a favorite type of shoot?

J: My portfolio is a reflection of myself and my versatility. It is my gateway to booking work. Every few weeks, I will rifle through it and make cuts, apply some order and organization. It is very important for me to keep my book strong, varied and full of fresh, new work to show to my clients. Not only does it show them a good model, but a hardworking, creative and busy one. It’s a visual CV; it needs to be on point.

My favourite shoots are hair shoots. I have a very large client base in the hair industry, some of which I work with year after year. The teams are always amazing and the talent that I work with is just incredible. The work that goes into these shoots really shows in the photographs, from the hair itself, to the makeup, to the set and the garments. Some of my strongest images to date are hair images.

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C: So with the hair imagery, you found your niche. How selective should an aspiring model be when choosing work, is it a take whatever you can get approach to get noticed and build a portfolio, or pick and choose?

J: Yes, absolutely. In answer to that, I think a bit of both, obviously any aspiring model who hopes to make it big needs to get picked up, but in the right way. Quality over quantity!


C: This isn’t a question. Just saying, your Haris Nukem work with Hannah Owen. That just needs to be recognized.

J: Thank you! I have worked with Haris a few times, from shooting for personal projects to shooting look books and campaigns for various brands. I have known Haris for a couple of years and I’ve watched him grow from strength to strength. We have more shoots in the pipeline, so keep watching!

As for Hannah, not only has she been on one of my biggest shoots to date, but she is also a very dear friend who I have also known for quite a while. I have a lot of love for Hannah and I wish her well in all that she does.


"It was only in recent months did I take control of my own appearance"

C: Back to your look, how did you get yourself to the point of how you look now? Has modelling changed your appearance would you say (that sounds awfully rude but you get us)?

J: In order to get to where I am now aesthetically, it took a lot of trial and error. I began my career as a hair model and as a new face, I was open to cut and colour, back then I didn’t have a fixed look, which did cause problems with any future bookings. I also, for a long time, allowed my agency to control my look, which was also an issue. It was only in recent months did I take control of my own appearance and as I always thought, doing so worked in my favour. I am smart enough to know that keeping my look fresh and interesting brings in the work, year after year.


C: Its honestly really interesting you should say that, lots of our model friends are now going it alone away from the agency. Why do you think that is, and what are the benefits and potential negatives of having that sort of representation?

J: Things are changing now. In my opinion, a booking is made between the model and the client; agencies are middle ground and can be nightmarish to deal with. I also think it comes down to finances, agency rates are extortionate compared to a freelance models.

Freelance modelling comes with positives and negatives. For example, a freelance model is not bound to an exclusive contract which enables the model to work freely with whom he or she likes. However, freelance modelling can be made difficult by agencies having the client bases that the majority of models do not.


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C: We’re currently, as most are, fascinated with current technology namely social media. How much of a benefit, or hindrance has something like Instagram been to your career?

J: Social media plays a big part in my career. Not only does it connect me with future clients and job opportunities, but it helps with my profile and Instagram plays a part in this. It is a visual platform that shows off my work to the public. I have a steadily growing fan base and I couldn’t be more thankful for the love and support people show for my work.


C: What are your views on the crop of people who are ‘instafamous’ with huge following counts. Is this just a phase or something that will stay?

J: I am not sure. Instagram is a big thing at the moment and it will be around for a long time until something bigger comes around. There is a LOT of people with huge followings these days, for models, I think it’s down to what’s in fashion at the moment, for example, from what I’ve seen, the tattooed alternative look on both men and women is popular. Sooner or later that look will die out and something new will be of interest, we will see!


"Nothing is ever plain sailing, not for anybody"

C: We noticed you are based in London. The UK being a relatively small place, how important is your geographical location to being model? Do more opportunities come your way by being in the capital?

J: Absolutely. Not only is it a great place to live, but London is one of the fashion capitals of the world and it is a perfect base for me to work from. It booms with creatives and job opportunities. Living here also provides an ability to meet the demands from clients. There has been many a time when I have had to attend a last minute casting, shoot, fitting or prep day. If I lived anywhere else, last minute travel would be an expensive issue.


C: Any favourite photographers you like to work with? What makes them such great photographers to work with?

J: I have many, from friends of mine who I test with on a regular basis, to world famous photographers such as Ellen Von Unwerth and Rankin.


C: Rankin, it’s always about Rankin. Any ordeals that you’ve been through? (you don’t have to name names)

J: So many! Nothing is ever plain sailing, not for anybody. We all have stories in this life and those stories make us who we are. On this journey I have met many people, people who have used and abused, yet others who, even at my lowest points, have believed in me and made me the strong and passionate person I am today


C: Any brands that you’d love to model for? Any dream companies?

J: I would love to model for the luxury brands, (Chanel, YSL, Gucci etc) but I can dream. I would also love to shoot a campaign for Agent Provocateur, but again, I can dream.


"Don't lose yourself. Always remember who you are"

C: Could have said us…. (joking of course). For the up and coming model who wants to make it, any words of advice you can send her / and his, way?

J: My advice is this, think positively and stay focused. This is a cut throat industry with a lot of competition. Be prepared for rejection, but do not under any circumstances let that overshadow your dream of becoming a successful individual. It’s extremely hard work, but the rewards are worth it. Gain a good agency representation and form a strong bond with your bookers and clients. Always keep pushing yourself, learn and improve any way you can, from your look, to your body of work.

Do not lose yourself. Always remember who you are. Associate with people for how they make you feel, not what they give you and strive to be something different, something new. Love what you do, work hard, play harder!


C: Last thing, when are you going to be on our cover?

J: Soon I hope! 😉



Definitely soon! Can’t thank Jordan enough for her repsonse. Intelligent, eloquent and beautiful.

To see more of Jordan’s work check out her Instagram page here: